Work
User research
Understanding your core users, their attributes, online behaviours, preferences, goals and questions in relation to your website is fundamental to its success. Conducting primary research in the form of surveys, interviews, and focus groups, and supporting findings with secondary research provides a valuable insight to drive a website tailored to the needs of your target audiences.
Persona development
A result of user research is the development of a set of personas; fictitious characters which represent the contextual situations of your primary, secondary, and tertiary audience. These personas will act as the blueprint for all future investments of your website, the guiding principles for your designers and developers.
Website experience analysis
Online, your website is the primary point of communication between you and your customers. Users will form an impression of your company based upon the experience they have with your website. A 200 point traffic light system experience analysis evaluates your website, focusing upon several key areas including the homepage, content, search, navigation, trust and credibility, and error prevention to highlight areas where your website is currently achieving and the areas which need further attention and improvement.
User journey evaluation
By assessing the primary route a user will take through your website and making recommendation to improve the user journey by removing any pain points, barriers, and questions, will increase the chances of your users fulfilling their goals. User journeys provide a focus for your websites features and functionality that support the needs of your users.
Industry insight and competitor research
When a user arrives at your website, they bring with them their experience of your competitors and the web as a whole. A competitor review will communicate this experience and set a baseline for which your website must not only reach, but far exceed. The review will evaluate the online offerings of your main competitors based upon a predefined criteria but will typically involve assessing their websites content, functionality, usability, branding, website statistics, and social media activities.
Search usability review
A user-friendly, search-friendly website benefits both you and your users by ensuring they find the content they need, accomplish their goals, and leave satisfied, and you will reap the benefits of a happy customer. A search usability review is a holistic approach combining a search and usability review to assess your websites SEO, navigation, and search facilities to help increase traffic, leads, sales, and happy customers.